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AI and software that improve how your business runs

Goudbeek, based in Almere, improves business processes with AI and software. We map where time and money leak away, design a better way of working and build what it takes: AI agents, automation, websites, dashboards and integrations. Then we host and maintain it, and train your team to use it.

AI agentsChatbotsWorkflowsWebsitesDashboardsSecurityIntegrationsDocument intakeAutomationHostingWeb designWorkshops
What we do

Business processes, AI solutions and web design: one way of working.

Goudbeek improves business processes, builds AI solutions for businesses and designs websites. From Almere, for companies across the Netherlands — always starting from how the work runs today.

  1. Process analysis & automation

    Improving business processes

    Improving a business process starts with the work itself: the inbox, the forms, the spreadsheet everyone keeps alive. We map where time and money leak away and which part is worth improving. Then we build the simplest thing that works — an integration, a form or automation with AI.

    How we improve processes
  2. AI for business

    AI solutions for businesses

    AI that takes real work off your hands, fed with your own products, documents and procedures. An agent that handles tickets and email, a chatbot that knows your catalogue, software that reads invoices. Up front we write down what the system may see, what it may do alone and what always waits for a person.

    All AI solutions
  3. Websites built to order

    Web design

    Websites designed from a blank page for the business they belong to — not a template with your logo on it. Server-rendered, fast and with structured data. Your own team edits the content; domain, code and content stay yours. Hosting can come with it, from €39 a month.

    Also under this

    See web design
Our work

The tools we've built, and what they do.

Brohns, our AI website builder, is live at brohns.com; Tougather is being built. We build and run them ourselves, the way we build and run yours.

See the builds
About us

One point of contact, from first analysis to the system running.

You work directly with the person who analyses your process and builds the system, from process analysis to hosting, in Dutch or English, and you get a reply within one working day.

About Goudbeek
How we work

The business process first, then the technology.

  1. 01

    We map the process

    Before anything is built we sit with the work itself: the inbox, the forms, the spreadsheet everyone keeps alive. We map where the time goes, what it costs, and which part is worth improving — and which is not.

  2. 02

    We build the simplest thing that works

    Sometimes that is an AI agent; sometimes it is an integration, a form or a dashboard. We start with one working prototype on one real piece of work, with your data, so you see whether it holds up before you invest further.

  3. 03

    We run it, measure it, improve it

    It goes live on hosting we manage, within written rules about what it may see and do. We train your team to work with it, and adjust it to what real use shows.

Security

AI that knows what it may not do.

Every system we build starts from a written list: what it may reach, what it may do alone, and what always waits for a person.

How we keep it contained
Knowledge base

Articles on business processes, AI solutions, web design and AI security, written from building them rather than from reading about them.

To the knowledge base

Goudbeek hosting runs on Vercel, the same platform these brands use. They are not Goudbeek clients.

Explore hosting
  • McDonald’s
  • Stripe
  • Notion
  • Under Armour
  • Zapier
  • Perplexity
  • Loom
  • Unity
  • Patreon
Sam Goudbeek, founder of Goudbeek, Almere
Behind the company

Sam Goudbeek

Sam founded Goudbeek in Almere to build software that keeps running long after launch. Today the company improves business processes with AI and software — analysis, design, build, hosting, security and training — and builds its own products, such as Brohns. You work directly with whoever builds your system, with no layers in between.

More about the company

Frequently asked questions about Goudbeek

About business processes, AI solutions, web design and what it costs. If your question is not here, just ask it.

What does Goudbeek do?

Goudbeek is a company from Almere that improves business processes with AI and software. We map where time and money leak away, design a better way of working and build what it takes: process automation, AI agents and chatbots, document processing, dashboards and websites. Then we host and maintain it, and train your team to work with it.

How does Goudbeek improve business processes?

Goudbeek improves business processes in three steps. First we map the process as it really runs: where the time goes, what it costs and which part is worth improving. Then we build the simplest thing that works, as one working prototype on one real piece of work with your data. After that it goes live on hosting we manage, and we adjust it to what real use shows. Read more about improving business processes.

What AI solutions do you build for businesses?

Goudbeek builds AI solutions that take one concrete job off your hands: an AI agent that handles tickets and email, a chatbot built to answer only from your own products, prices and terms, document processing that reads invoices and forms, and dashboards that show what the system actually did. What a system may see and do on its own is written down up front. Everything else goes past a person.

Does Goudbeek build websites too?

Yes, Goudbeek also designs websites from a blank page for the business they belong to, and builds them server-rendered, fast and with structured data. Your own team can edit the content, and the domain, code and content stay yours. Hosting and upkeep can come with it, from €39 a month.

Where is Goudbeek based?

Goudbeek is based in Almere, in the province of Flevoland, and works for companies across the Netherlands. Much of the work can be done remotely; workshops run at your office or online. Conversations and handover can be in Dutch or English. You talk directly to whoever does the work, and you get a reply to your message within one business day.

What does a project with Goudbeek cost?

What a project with Goudbeek costs depends on scope: what the system or site has to do, which systems it has to talk to and how much human review you want around it. After a short intake you get one fixed price up front, not an open-ended bill. Managed hosting afterwards starts at €39 a month. If AI is involved, the AI model is billed separately by usage; the quote shows what to expect. Ask for a quote and you will hear from us within one business day.

Am I tied to Goudbeek after a project?

No, after a project you are not tied to Goudbeek: the domain, the code and the content are yours. If you later want to run it yourself or move it to another party, you can. If you choose our managed hosting, we keep it online, maintain it and adjust it to what real use shows. What a system may see and do is written down, and stays yours to change.

How do I start a project?

A project with Goudbeek starts with a few sentences about where the work gets stuck, sent through the contact form or to samgoudbeek2007@gmail.com. You get a reply within one business day. Then comes a short intake in which we go through the process together, and you get a fixed price up front. The first thing we build is one working prototype on your own data, so you see whether it holds up before you invest further.

Tell us where the time goes.
We'll tell you what is worth improving.

Or email samgoudbeek2007@gmail.com — we reply within one business day.